Use a kitchen scale for the flour if possible, though it adds up to about 4 1/2 cups. Mill the wheat berries into flour and pour into the bowl of a stand mixer. You can also use bagged whole-white wheat.
Add the water, sugar, buttermilk, egg, and avocado oil to the bowl of flour. Mix it together until everything is thoroughly combined. Cover the bowl and let it rest 30-45 minutes.
After the dough has rested, sprinkle the salt and the instant yeast on top of the dough. Attach the dough hook and begin to knead the salt and yeast into the dough. Knead for about 5-10 minutes until you have a nice, smooth ball.
Let the dough rise in a warm place for 1-2 hours until doubled. Toward the end of the rise, prepare the cinnamon sugar by whisking together 1 1/4 cup brown sugar, 2 1/2 tablespoons cinnamon, and 2 tablespoons cornstarch in a bowl and set aside.
Pour the dough out onto a clean work surface and use a rolling pin to flatten it into a large rectangle, about 16x20". Spread the 1/4 cup softened butter evenly over the dough leaving a half-inch on the longer sides of the dough untouched.
Pour the cinnamon sugar mixture onto the dough and spread it out on top of the butter, also avoiding the half inch edge on the longer sides. Lightly press the sugar mixture into the dough with a rolling pin.
Starting with one of the long edges, roll the dough up jelly-roll style into a tight log. Cut off the oddly shapen ends if needed (you can still bake these in the loaf pan). Score the dough every 1.5 inches or so to make sure you cut them into even portions. You will have 13 rolls, plus the ends. Depending on the size of the ends, you may want to roll the pieces together.
Line a 9x13" baking dish and a loaf pan with parchment paper.
Use a clean string or piece of dental floss to slice the rolls by wrapping the string around the score and pulling the ends across to slice. Alternatively, you can use a pizza cutter to slice the dough while it is still a flat rectangle and then roll the cinnamon rolls one at a time and place in the baking dishes.
Cover the cinnamon rolls lightly with plastic wrap and let proof until puffy and starting to crowd the pan. Alternatively, place them covered in the refrigerator after slicing and let them do a "cold proof" in the fridge overnight.
If you refrigerated the rolls overnight, pull them out when you wake up in the morning. If needed, let them sit 1-2 hours to warm up and finish proofing--they are ready whenever they've gotten puffy.
Preheat the oven to 350°F. Bake the cinnamon rolls for 22-25 minutes until the tops start to turn golden, but do not let them get too dark if you want gooey rolls!